In furtherance of its drive to be the leader in retail banking, Diamond Bank has introduced a private banking proposition known as Diamond Privilege. The proposition was launched at the Sky Lounge of the Eko Hotel & Suites in Lagos on February 23, 2012.
According to a statement released by Head, Corporate Communications of the Bank, Ms. Akpo Daniyan, Diamond Privilege proposition is designed to cater to the diverse needs of the affluent segment of the population.
Said Ms. Daniyan, “Diamond Bank prides itself with continually seeking ways of providing quality services to all our customers in all segments of the market and this new proposition, specially designed for our affluent customers, is just one more way to ensure that they have the very best.”
In addition to traditional banking services, the Diamond Privilege proposition offers and investment advisory services ranging from financial planning to global financial and investment advisory services; wealth management; and other lifestyle benefits like a special Visa credit card embedded with a certified diamond.
Furthermore, Ms. Daniyan stated that for this proposition, Diamond Bank is partnering with leading international organizations with global expertise in private banking and wealth management. Some of these partners include Standard Bank, London; IFM Trust, Switzerland; Black Brick, London and Bank Mirabaud, Geneva.
According to the statement, clients of this innovative proposition will also enjoy a rewards and benefits scheme that includes an annual international event. The first of these events, holding in March this year and sponsored by Diamond Bank will see Privilege clients networking with their peers and exchanging business ideas at a five star hotel in Cape Town, South Africa. This is a first in the banking industry in Nigeria.
Diamond Privilege is the latest addition to the rich bouquet of products currently offered by the Bank. Among these are the Diamond Kiddies Account, targeted at children below 18 years, Diamond SavingsXtra Account, for those who want to enjoy all the benefits of a savings account and a chance to win over N600 million in rewards; and Diamond High Interest Deposit account, targeted at individuals who desire competitive interest on their savings account.
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