Diamond Bank PLC is set to unveil a new corporate identity reflected in a new vibrant corporate logo.
Through a press release issued by the Head of Corporate Communications, Mrs. Ayona Aguele-Trimnell, the bank announced it had undertaken an overhauling of its brand assets in a bid to position itself as a major player in the Banking industry.
She stated that, “What we have done with our corporate identity is to refresh elements of our brand look and feel to identify with our growing customer base and usher in a period of renewed focus and commitment to our business. Our colours reflect the bright optimistic colours of the Diamond spectrum using green as a base colour with complimentary colours of red, orange and blue. For us, the green symbolizes growth, red stands for vibrancy, orange illustrates ‘passion’ of our people and the blue symbolizes our commitment to innovation in our products and services. These colours also bring us closer to our customers by making us more visible and accessible in the market place as the Bank consolidates its leadership in the retail banking segment.
With the new board of directors led by Dr. Alex Otti since March 2011, the bank announced to its shareholders at its Annual General Meeting in May 2012 that it seeks to be among the top banks in Nigeria in the next few years. The bank’s recent improved financial performance indicates that it is on course to deliver on this mandate.
“As the banking industry becomes more viable and competitive, Diamond Bank leverages over 20 years of stability and experience; coupled with innovation and good corporate governance, to aim for the lead position in the nation’s banking industry,” said Mrs. Aguele - Trimnell.
“Our new visual identity re-affirms our commitment to delivering improved profitability and growth for all stakeholders as well as providing our customers with innovative products and services to meet their banking needs. We are a bank that partners with our customers and support them in the achievement of their goals. Welcome to Diamond-Your Bank”, concludes the press release.
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