In line with its resolve to strengthen the burgeoning Nigerian movie industry, Diamond Bank PLC has partnered with award winning movie director, Obi Emelonye, to produce the blockbuster movie, Last Flight to Abuja.
In a press release issued by Ms. Akpo Daniyan, Head, Corporate Communications, Diamond Bank PLC, she says the Last Flight to Abuja is a movie the bank is proud to be associated with on many levels.
According to Ms. Daniyan: “The movie is replete with computer generated images that are yet novel in this part of the world and this is an illustration of the nature of our service delivery in Diamond Bank as we are regarded as the industry leader in deploying cutting edge technology in servicing our valued customers. As evidence of our use of technology, we recently won, for the second year in a row, the best Credit card award at the Card Expo.
The Last Flight to Abuja is based on true life events surrounding the two air crashes that occurred in Nigeria in 2006. The action-thriller boasts of a fantastic storyline and special effects and it was produced by Obi Emelonye, the producer of award winning movie, Mirror Boy.
Continues Ms. Daniyan: “We are convinced that The Last Flight to Abuja would be the movie to beat for a long time in Nollywood as the movie is set to raise the bar in movie production in Nigeria. With a fantastic storyline and painstaking production with out-of-this world special effects, viewers of the movie are set to enjoy a cinematic experience comparable to Hollywood movies offer.
Explaining that the bank had decided to sponsor the movie project before the June 3 air disaster, the statement said Diamond Bank welcomes the movie’s initiative to beam a spotlight on the frequent air mishaps in the nation’s aviation industry and the need to overhaul the industry to check the air crashes.
The movie, which features a star studded cast including Omotola Jalade-Ekehinde and Hollywood actor with Nigerian parentage, Hakeem Kae-Kazeem, premiered at the Genesis Deluxe Cinema on Friday, 3 August 2012. At the premiere, the Group Managing Director/CEO of Diamond Bank, Dr. Alex Otti, while iterating the need to overhaul the nation’s aviation industry, announced that the Bank will match up to 50% of the total box office sales and donate the sum to provide support for victims of the June 3 air disaster.
Said Dr. Otti, “We had elected to provide support for this movie long before the June 3 air disasters that devastated the nation. While it is a sad coincidence that as we were planning to bring a film based on the 2006 air crashes to our theatres, we experienced another aviation disaster, we are thankful that the film does put the spotlight on the issue and the need for reforms in the aviation industry”.
Diamond Bank’s support of the Last Flight to Abuja comes to join a number of similar sponsorships in the arts and entertainment industry. It will be recalled that the Diamond Bank sponsored the Vision of the Child painting competition in this year’s Lagos Black Heritage Festival. The bank also sponsored the award winning movie “Amazing Grace” in 2009.
No comments:
Post a Comment