DIAMOND BANK AND VISA DEMONSTRATE INNOVATION IN CARD DESIGN

DIAMOND BANK AND VISA DEMONSTRATE INNOVATION IN CARD DESIGN

Visa, one of the world’s leading payment solution providers, has partnered with Diamond Bank Nigeria PLC to launch a premium card service to provide customers with increased credit card capabilities, convenience and rewards.

This offering brings the first diamond-embedded Visa card to Nigeria and the African continent. Aptly named the Visa Diamond Card, this card forms part of Diamond Bank’s private banking proposition known as Diamond Privilege, a service that caters to the needs of high net worth individuals.

The exclusive Visa card, which is available to Privilege Banking clients by special invitation only, holds an authentic certified diamond which demonstrates the level of thought and detail that has gone into its design. The card was conceptualised to offer added value to Privilege Banking clients, allowing them to transact with ease whilst getting rewards in return.

Some of the benefits of the card include easy access to credit and higher limits for larger transactions, as well as a dedicated relationship manager to take care of their every need. As it is a card for Privilege Banking clients, the card offers a reward scheme that gives customers access to numerous airline lounges, free flights and upgrades with the bank’s local and international airline partners.

Ms. Akpo Daniyan, Head of Corporate Communications for Diamond Bank, said: “We named it the Diamond Card because true to its name, it has a real diamond in it. Our clients deserve the very best and so we wanted to do something special.  Working with our partners, Secure ID and Visa, we added a real diamond stud and implanted the Diamond Bank name with real platinum. Our customers who already have this card tell us how proud they are to use it.”

Ade Ashaye, Country Manager for Visa West Africa, said: “We are very proud to partner with Diamond Bank on this exclusive card which is the first card in the market, and in Africa, to have a real diamond embedded. The card can be used at the point of sale, at ATMs and online with the added benefit of Verified by Visa security when transacting [online].”

Speaking further on the partnership between Diamond Bank and Visa, Ms. Daniyan said: “Our partnership with Visa is based on a mutually beneficial professional relationship.  The bank prides itself on being an innovator in payments and retail banking. We find it refreshing to work with like- minded organizations such as Visa, who are there to provide expert support and advice on projects such as this one.” 

Diamond Bank issued one of the first truly international revolving Visa credit cards in Nigeria and has continued to innovate since then.  This card is just another great example of the array of unique products and services the bank offers its customers.