As part of its effort to foster a savings culture amongst Nigerians, Diamond Bank Plc last week gave away N50m in cash prizes to 45 lucky customers who emerged winners in the October 2011 draw of the Bank’s SavingsXtra Rewards Scheme.
In a statement by the Bank, Head, Propositions and Liabilities Group, Chidinma Lawanson confirmed that the 45 lucky customers won various cash prizes ranging from N250,000 to N24m, including a star prize of Salary 4Life won by Adeoye Alli of the Ashabi Cole, Alausa branch, which entitles him to a monthly income of N100,000 per month for the next 20 years.
The rewards scheme, currently in its fourth season, was introduced over three years ago (in June 2008), with the intention of encouraging a savings culture and as an opportunity to reward customers for their loyalty. To stand a chance of winning in the rewards, customers are required to save at least N5,000 in a SavingsXtraaccount. New customers will be required to open a SavingsXtra account and maintain a minimum balance of N5,000 until the qualifying date for the draw which is the 28th of every month.
It will be recalled that Diamond Bank paid an unprecedented sum of N50m to Mr. James Umaru Mbugadu, a civil servant and Lafia, Doma Road customer in January 2009, thus making him the first recipient of such a large amount in any customer reward scheme in Nigeria. Miss Habiba, a 23 year old then 100 level undergraduate of the University of Maiduguri, Borno state was to follow in July 2009 as she also won N50m in the first phase of the campaign. She is a Shehu Laminu Way branch customer of Diamond Bank.
Speaking further, Mrs. Lawanson stated that “we gave away N200 million in prizes in Season 1 (June 2008 to July 2009); N400 million worth of prizes in Season 2(September 2009 to August 2010), N500 million in Season 3 (September 2010 to August 2011) and we will be giving away N605.5m in Season 4 which kicked off in September 2011 and lasts till August 2012.
The reward system expresses Diamond Bank’s commitment to enhancing the life style of its customers and the Bank’s resolve to rewarding customer loyalty. The Bank has consistently rolled out creative and innovative products and services with positive effects on customer experience. The Diamond SavingsXtra account is designed for individuals who want to build up their savings gradually. It is an interest-yielding savings account, which allows the deposit of both cash and third party cheques. In addition, cash can be withdrawn from an ATM and over the counter using a cheque from any Diamond Bank branch.
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